Watch We're Momming Today! with Lauren Simonetti: Season 4, Episode 47 - The 'Elf on the Shelf' Co-Founder on Why Parents Have Grown to Love This Christmas Tradition | FOX One
We're Momming Today! with Lauren Simonetti - The 'Elf on the Shelf' Co-Founder on Why Parents Have Grown to Love This Christmas Tradition
'We’re Momming Today' with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand. They did it with their own money and talent.