Guys, WHAT DO YA KNOW there is DRAMA going down on TikTok. But this time it’s not between celebrities or influencers. It’s between small business owners and their customers. And as I was watching all of this discourse go down - while obviously everyone is entitled to their own opinions and a small business isn’t immune from criticism- it just made me so sad. And this story feels less about this one particular small business and more about people piling onto people they don’t know just because it feels good. Do they have a point? Maybe, and we will talk about it. But this is just a reminder of how pervasive the mob mentality can be online.