Colin Cowherd: 'Nobody cares about soccer' is outdated

Name: Colin Cowherd: 'Nobody cares about soccer' is outdated
Uploaded: 2026-07-03T17:01:04Z
Duration: 1 min 15 s
Description: Colin Cowherd challenges the notion that soccer isn't popular in the US, citing massive viewership numbers for the USMNT, which now surpasses NFL playoff games. He argues that soccer attracts high-income, desirable demographics for advertisers and its popularity, especially with the upcoming 2026 World Cup, is here to stay, despite competing with other major sports.

The Herd with Colin Cowherd · FS1 · Jul 3, 2026 · 1m 15s

Sign Up Now

Already a subscriber?

Colin Cowherd challenges the notion that soccer isn't popular in the US, citing massive viewership numbers for the USMNT, which now surpasses NFL playoff games. He argues that soccer attracts high-income, desirable demographics for advertisers and its popularity, especially with the upcoming 2026 World Cup, is here to stay, despite competing with other major sports.