Colin Cowherd: NIL made college recruiting more efficient and less "groveling"

Name: Colin Cowherd: NIL made college recruiting more efficient and less "groveling"
Uploaded: 2026-04-03T17:57:27Z
Duration: 1 min 2 s
Description: Colin Cowherd discusses Michigan Head Coach Dusty May's perspective on college recruiting with NIL. Colin expresses his personal dislike for the pre-NIL college coaching landscape, describing it as "gross groveling" to 16 and 17-year-olds. He argues that NIL has transformed recruiting into a more transactional and efficient process, similar to the "real world" of contracts and offers.

The Herd with Colin Cowherd · FS1 · Apr 3, 2026 · 1m 2sSign Up Now

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Colin Cowherd discusses Michigan Head Coach Dusty May's perspective on college recruiting with NIL. Colin expresses his personal dislike for the pre-NIL college coaching landscape, describing it as "gross groveling" to 16 and 17-year-olds. He argues that NIL has transformed recruiting into a more transactional and efficient process, similar to the "real world" of contracts and offers.