NIL Revitalizes College Basketball by Keeping Players Longer

Name: NIL Revitalizes College Basketball by Keeping Players Longer
Uploaded: 2026-04-06T18:39:17Z
Duration: 1 min 22 s

The Herd with Colin Cowherd · FS1 · Apr 6, 2026 · 1m 22sSign Up Now

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Colin Cowherd reflects on Michigan's impressive performance and draws parallels to the golden era of college basketball in the 1980s and 90s, when future NBA stars often stayed in college for multiple years. He credits Name, Image, and Likeness (NIL) for bringing back this dynamic, allowing talented players to remain in school longer and significantly enhancing the quality and experience of college basketball.