Colin Cowherd opens by calling Lamar Jackson the 'soul of his team' and addresses criticism regarding Jackson's postseason performances. Cowherd compares Jackson's playoff record to NFL legends like Dan Marino, Aaron Rodgers, and John Elway, emphasizing that even Hall of Famers experienced playoff struggles. He uses a personal analogy about parents and gift-giving to illustrate that a few bad days don't define overall greatness, ultimately asserting that Lamar Jackson is the best running quarterback of all time.