Hooters CEO explains why the brand is getting a reset | ChicagoLIVE

Name: Hooters CEO explains why the brand is getting a reset | ChicagoLIVE
Uploaded: 2026-05-22T18:50:17Z
Duration: 7 min 52 s
Description: Hooters CEO Neil Kiefer joined ChicagoLIVE to discuss the company’s rebrand, its Chicago roots and why he says the goal is to bring the brand back to its original concept. He also talked about uniforms, food, customer feedback and why Chicago-area restaurants are not expected to see major changes.

FOX LOCAL Chicago · May 22, 2026 · 7m 52s

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Hooters CEO Neil Kiefer joined ChicagoLIVE to discuss the company’s rebrand, its Chicago roots and why he says the goal is to bring the brand back to its original concept. He also talked about uniforms, food, customer feedback and why Chicago-area restaurants are not expected to see major changes.