
Colin Cowherd analyzes LeBron James' authentic comments about Memphis and city appeal
The Herd with Colin Cowherd · FS1 · Apr 6, 2026 · 1m 44sSign Up NowAlready a subscriber?
Colin Cowherd discusses LeBron James' seemingly authentic comments about playing in Memphis, contrasting it with previous criticisms of LeBron being too 'practiced' or 'rehearsed.' He uses this to highlight how NBA stars view cities, drawing a comparison between Milwaukee's successful downtown development and the perceived stagnation of other cities. He emphasizes that players desire to be in thriving environments.