Bulls on SI's Elias Schuster joins Fox Chicago's Cassie Carlson to break down the introductory press conference of Bryson Graham, the Bulls' new Executive Vice President of Basketball Operations. After years of "continuity" and "middle-of-the-pack" results, Graham did something his predecessors wouldn't: he used the word "rebuild". Plus, they discuss why Graham’s transparency is a breath of fresh air, Michael Reinsdorf’s rare public apology to the fans, and how Graham plans to modernize a front office that has been stuck in the past. We also dive into the upcoming NBA Draft and which coaching candidates should be on the Bulls' radar.