Has NIL allowed the Big Ten to surpass the SEC in college football?

Name: Has NIL allowed the Big Ten to surpass the SEC in college football?
Uploaded: 2025-12-04T18:26:08Z
Duration: 3 min 3 s

The Herd with Colin Cowherd · FS1 · Dec 4, 2025 · 3m 3sSign Up Now

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Colin Cowherd argues that the introduction of NIL (Name, Image, Likeness) in college football has shifted the landscape, potentially allowing the Big Ten and other wealthy conferences to surpass the SEC in recruiting and overall dominance. He highlights USC and Oregon's top recruiting classes and contrasts the financial capabilities of schools like Vanderbilt with traditional SEC powerhouses, suggesting NIL benefits the 'heady' and wealthier schools more.