Rick Macci on why luxury brands flock to the US Open: ‘Bigger than the actual tennis’

Name: Rick Macci on why luxury brands flock to the US Open: ‘Bigger than the actual tennis’
Uploaded: 2025-09-05T11:50:26Z
Duration: 5 min 7 s
Description: Legendary tennis coach Rick Macci joins ‘Mornings with Maria’ to explain why the U.S. Open is an ‘explosive marketing tool’ for luxury brands and how the players elevate the sport’s global appeal.

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Legendary tennis coach Rick Macci joins ‘Mornings with Maria’ to explain why the U.S. Open is an ‘explosive marketing tool’ for luxury brands and how the players elevate the sport’s global appeal.