PepsiCo's "Simply NKD" snacks double sales expectations
The Claman Countdown: Power Players · FBN · Aired · 1m 22s
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PepsiCo CEO Ramon Laguarta highlights the success of their "Simply NKD" line of snacks, like Cheetos and Doritos, which remove artificial dyes and flavors. He explains that sales have doubled expectations, attracting new consumers, particularly mothers with young children, who feel better about offering these "naked" versions of their favorite snacks. Laguarta emphasizes that this innovation is being very well received.