Former Anheuser-Busch executive Anson Frericks discusses why he believes Budweiser's Super Bowl commercial was successful. He highlights the high cost of ads, the need for memorability and consumer behavior change, and praises Budweiser for returning to traditional American imagery like eagles and Clydesdales, set to the song "Free Bird," to bring people together after recent controversies. Maria Bartiromo asks about the effectiveness of this patriotic approach.