Brian Owens Named Vice President, Marketing Strategy and Analytics at FOX Broadcasting

January 8, 2008 - Brian Owens, a specialist in marketing and brand innovation, has joined Fox Broadcasting (FOX) as Vice President, Marketing Strategy and Analytics, it was announced today by Joe Earley, Executive Vice President, Marketing and Communications, to whom Mr. Owens will report.

Mr. Owens, who joins the company from packaged goods giant Nestlé U.S.A. will focus on analyzing, evaluating and recommending short- and long-term strategic marketing initiatives and brand strategy for the network.

"The media business continues to evolve and our viewers' habits continue to change," said Mr. Earley. "Having a true brand builder like Brian, who can assist in facilitating a holistic, strategic approach to marketing our programming, will allow us to more quickly and effectively capitalize on the opportunities available to us."

Mr. Owens spent the last 11 years at Nestlé in increasingly responsible executive roles. He joined the company in 1997 as a Marketing Associate in the Chocolate and Confections Division where he developed innovative marketing programs for iconic brands including Nestlé's Crunch, Raisinets, & 100 Grand. In 2001 he was named one of the top 100 marketers in the country by Advertising Age magazine. Mr. Owens ultimately rose to the position of Director of Marketing and Innovation where he oversaw the development of brand and new product strategies for the Wonka brand franchise, and the development of national promotions for brands including, Nestlé's Crunch, Butterfinger, and Baby Ruth.

Prior to joining Nestlé, Mr. Owens was a marketing intern at Johnson and Johnson. He also served as a design engineer for British Petroleum's Amoco Division, a production assistant at Midnite Productions in Chicago, and as an engineering intern for the Saturn subsidiary of General Motors Corporation.

Mr. Owens holds both a B.S. in Mechanical Engineering and an M.B.A. from the University of Michigan.

EDITOR'S NOTE: A photo of Mr. Owens can be found at www.foxflash.com

CONTACT: Scott Grogin
(310) 369-4733
scott.grogin@fox.com