Ad Specifications

FOX.com extends the FOX brand to the internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience with their favorite characters and shows. We'll work with your brand to develop customized messages and opportunities to unite with some of television's best properties.

Below are general guidelines for traditional advertising specifications.

Chart representing the available ad sizes

Fox Online Sponsorship Opportunities:
Please contact NewMediaSales@fox.com for more information on custom opportunites. (For online advertising related inquiries only - not network or affiliate on-air sales).

Creative Delivery Instructions:
FIM strictly enforces a late creative policy as dictated by the IAB T&C's. Should creative arrive after deadlines mentioned below, agency/advertiser is still responsible for each day media goes up late as a result and will be billed accordingly. FIM reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout.

Rich Media/3rd party tags/Standard banners: Email creatives (& questions) to FIMAdOps@fox.com within 48 business hours prior to campaign start date for standard creative/3 - 5 business days prior to campaign start date for Rich Media.

Video tapes to be encoded:
Mail tapes within 3 business days prior to campaign start date to:

ATTN: Chris Blandy
Fox Interactive Media
407 N. Maple Dr., Room L168
Beverly Hills, CA 90210

RICH MEDIA REQUIREMENTS:

Richmedia logo

Expanding Ad Specifications:

  • Accepted Vendors: Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder, Unicast.
  • All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
  • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
  • Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
  • Expanding ads are not accepted at all on "The OC" or ANY message boards.
  • 728x90: 728x90 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 728x400 max expanded panel (up to 4 panels, 8k combined max); width of the panel cannot exceed width of the banner.
  • 160x600: 160x600 banner – max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 400x600 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT of the Skyscraper; the height of the panel cannot exceed the height of the banner.
  • 300x250: 300x250 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 500x300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT and TOP of the Unit; height of the panel cannot exceed height of the ad.

Video In-Page Banner Ads:

  • Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Klipmart, Eyewonder, United Virtualities, Unicast
  • 40k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, "_blank");
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required as the "Window" field's option when setting the getURL action (“Expression” unchecked).

For more detailed information visit: http://www.macromedia.com/resources/richmedia/tracking/

also reference:

http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

Video Encoding Requirements:

Richmedia logo

Expanding Ad Specifications:

  • No Start/Stop & Volume On/Off Controls Allowed (will be available via FIM/FBC Video Player).
  • Ad Space must be composed of 100% video - no border/image/gif components are allowed.
Chart representing the available video sizes and compresion rates

Thank you for your interest in advertising with FOX.com. Contact us today to find out how we can incorporate your initiatives in ways that only FOX can achieve.

George Blue
George.Blue@fox.com